September 6, 2007

High-end Meets Non-Profit In Art Gallery

In October, the Museum of Contemporary Art in Los Angeles will make a move unprecedented in museum history. It will feature the work of artist Takashi Murakami alongside a pop-up version of a Louis Vuitton store selling luxury leather goods in the middle of the exhibition.

Murakami has specifically designed bags and accessories for this exhibit. As an artist, he has sought to break the barriers between low and high art. Housing a luxury brand within a non-profit gallery accomplishes this task.

In a USAToday article, the museum’s Chief Curator says,

“People have touched base with the play between the commercial arena and high art, but this is a little more confrontational.”

The shop-gallery will offer limited-edition handbags at $875 to $920 featuring designs by Japanese artist. MOCA will not receive any rental fees or profits from the shop. The exhibition runs from October 29 and runs through February 11.

[via NZHerald]

Article categories: Arts & Culture, Brands, Creative Class, Luxury