September 26, 2007

I Dare You To Explore Our City

by Jeff Squires

urban-dare.jpgUrban Dare is a new competition that takes teams of two and sends them out into the city to complete various challenges in what is essentially a modern scavenger hunt. Part photo hunt, part trivia, part dares, teams solve clues to reach checkpoints where they must complete challenges and document it with a digital camera before receiving a ‘passport stamp’ and moving onto the next checkpoint. To solve the clues and get around town, competitors are encouraged to utilize any wireless technology they have at their disposal - this includes calling a buddy with Wikipedia and Google maps already open and expecting their call. Typically, the races last between 3 and 4 hours and teams cover around 6 miles. Transportation is limited to walking, running, and public transportation - no bikes, cars, or taxis.

This quirky game is great way to get people out and about and expose them to specific locations around town - making it particularly attractive to tourism boards and city sponsorships. This may be why Urban Dare is hitting cities across America from San Diego to Boston and even Rio de Janeiro.

The organization will even create custom Dares for private organizations.

Urban Dare

Article categories: Advertising & Branding, Electronics & Gadgets, Gaming & Virtual Worlds, Transport & Travel

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