Many of you might not realize that this week is Advertising Week in NYC. Ok, ok, some of you might seen a headline in a trade mag or newspaper but have you heard about it on the blogs? Have you been invited to an industry party through Facebook? Of course you haven’t. Over on his blog, Joesph Jaffe from Crayon says that the organizers have done a bad job at reaching out to bloggers:
I could be completely wrong about this as I’m using myself as a sample size of 1, but to my knowledge, Advertising Week did a fairly poor job of engaging and reaching out to the blogosphere (which is in of itself quite telling)
To be clear, I’m not solely pointing a finger at the organizers of Advertising Week (I know them well – individually, as well as the associations that prop ‘em up), but am including the various companies (MSN and AOL for examples) that put on pomp and ceremony throughout the week, but failed to let anyone know about it.
Sure, the ad industry’s failure to connect with the communication channels of today is a big problem but we don’t think that fully explains the tumble-weed spilling down Madison Avenue. Maybe. there’s no buzz about Advertising Week because there’s no buzz about advertising. Quite frankly, bloggers aren’t going to write about anything that’s not interesting or inspiring.
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One of the bloggers over at Adrants is on a panel over there and just posted this:
“…I ask why he’s here and he says, “Technically I represent BBDO, but really I am here for my own self-interest.”
That’s exactly the problem with these things – it’s like going to the world’s dullest party and listening to some clown talk about himself for 2 hours.
I’d rather be getting on with my work.
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September 27th, 2007 at 11:33 am
What value does it add too? Certainly not that mascot parade or that battle of the bands…
September 27th, 2007 at 1:21 pm