LA Notes: Missy from Suicide Girls
ABOUT COMMUNITY
The girls keep their own journals. Members keep their own journals and they can upload their own video. And they can create their own groups. They get to gather in real life too.
We also have a million fans on MySpace and we let them know when we have good content to check out.
EXTENDING THE BRAND
We moved to LA because we put out our first tour DVD and book and both of the companies working with us were in Los Feliz. We also have clothing (e.g. hoodies) and a magazine – we just self published our second issue. There’s so much of the girls personality on the web and it was a challenge to translate it into print – a medium that is so final.
ABOUT ADVERTISING
We want to be selective. We’re adamant. We’ll accept advertising only from brands that the girls are proud or choose to wear. We offer banner ads and news stories but we prefer to work strategically with them.
AND THE NAME?
The name Suicide Girls was inspired by a term used in Chuck Palahniuk‘s novel Survivor. Missy says the term describes the girls who are featured on the site who have committed social suicide by deciding to live and look an alternative lifestyle. These girls also dye their own hair, she added.
Comments
| TOPICS: | Design & Architecture, Fashion, Health & Wellness, PSFK Conference, Web & Technology, Youth |
| TAGS: |










Daily Ideas & Inspiration Email