“Quirk” is defined by Hirschorn as something that defines today’s indie culture, and he cites examples such as Wes Anderson, This American Life, the books of Augusten Burroughs, Flight of the Conchords and more.
So what’s his problem with “quirk?” According to Hirschorn, he thinks it can “quickly become exhausting”, and says:
“Quirk is everywhere because quirkiness is so easy to achieve: Just be odd … but endearing. It becomes a kind of psychographic marker, like wearing laceless Chuck Taylors or ironic facial hair—a self-satisfied pose that stands for nothing and doesn’t require you to take creative responsibility.”
So what’s the other side of the story? Wired, for one, thinks it’s ironic that Michael Hirschorn is a VH1 executive who brought us “The Flavor of Love” and “I Love New York.” As the blog Lindsayism points out:
“Sometimes those things are the only things that make us believe pop culture has anything to offer us. What you call “quirk”, we call “originality”, and while there will probably never be a huge market for it, we need more of it, not less.”