Rony Zibara of Fahrenheit 212 on Brand Innovation at PSFK Conference London

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Rony Zibara PSFK Conference

“Just because there’s a gap in the market, it doesn’t mean there’s a market in the gap.” In this video from the PSFK Conference New York 2007, Rony Zibara, Creative Director of NYC ideation agency Fahrenheit 212 talks about the evolution of brands in an ideas market.


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Come see more inspiration on September 18 at the PSFK Conference Los Angeles.

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Comments (1)

  1. Saw this presentation in person and enjoyed the irony of a guy talking about innovation by reading from a script.

    Is it appropriate for a professional innovation company to present ideas in a standard way? Should we expect PowerPoint, or demand something different?

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