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Rony Zibara of Fahrenheit 212 on Brand Innovation at PSFK Conference London

By Piers Fawkes on September 3, 2007

“Just because there’s a gap in the market, it doesn’t mean there’s a market in the gap.” In this video from the PSFK Conference New York 2007, Rony Zibara, Creative Director of NYC ideation agency Fahrenheit 212 talks about the evolution of brands in an ideas market.

Come see more inspiration on September 18 at the PSFK Conference Los Angeles.

Recent Articles By Piers Fawkes

Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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TOPICS:	Advertising, Branding & Marketing, Design & Architecture, Web & Technology
TAGS:	brand innovation, branding, fahrenheit 212, innovation

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