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Save The Text, Save The Words

Save The Text, Save The Words

By Piers Fawkes on September 16, 2007

Stafano Ricci from Elmanco dropped us a line about a viral marketing campaign he has helped create. We’re not too sure what the ‘hidden’ product or brand is that the YouTube video that he produced is trying to promote – but we publish it here because the message (deliberately or not) reflects among other things concerns over Urban Spam.

SaveTheTextSaveTheWords

Recent Articles By Piers Fawkes

Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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TOPICS:	Advertising, Branding & Marketing
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