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Save The Text, Save The Words

Save The Text, Save The Words

By Piers Fawkes on September 16, 2007

Stafano Ricci from Elmanco dropped us a line about a viral marketing campaign he has helped create. We’re not too sure what the ‘hidden’ product or brand is that the YouTube video that he produced is trying to promote – but we publish it here because the message (deliberately or not) reflects among other things concerns over Urban Spam.

SaveTheTextSaveTheWords

Piers Fawkes

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Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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TOPICS: Advertising, Branding & Marketing
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