September 21, 2007

Take a Tour of Coco Chanel’s Apartment

by Orli Sharaby in Brands, Designers, Fashion, TV & Film, Entertainment, Advertising & Branding

Shortly after naming Keira Knightley the new face of Coco Mademoiselle (replacing a debased Kate Moss), Chanel has released a beautiful short film starring the actress as “a modern day Coco Chanel — a mysterious and independent woman that takes destiny into her own hands.”

You can watch the film on the perfume’s new interactive microsite, which also allows you to go behind the scenes of the filming, and – most impressively – take a tour of Coco Chanel’s actual Paris apartment. Coco was a revolutionary figure in her time, and her persona remains a powerful force in the fashion world to this day, so to get a glimpse into her apartment is a real treat.

3 Responses to “Take a Tour of Coco Chanel’s Apartment”

Sunny Fishel
Posted from: 87.139.13.30
January 29th, 2008 at 11:57 pm

I;ve worn Mademoiselle since it’s launch.
For Christmas the husband of a late friend gave me the book Chanel, A Woman of Her Own. Going to the Ritz to replace one of the magnificent glasses I’d picked up last year, I stopped in the Bar Vandome for a cocktail, and began to read. I had no idea what that would lead to.

Even the way in which I arrived at this site, at four AM, in my Paris Hotel room is all too unbelievable, even for me.
Sunny Fishel
Posted from: 87.139.13.30
January 29th, 2008 at 11:58 pm

I’ve worn Mademoiselle since it’s launch.

For Christmas the husband of a late friend gave me the book Chanel, A Woman of Her Own. Going to the Ritz to replace one of the magnificent glasses I’d picked up last year, I stopped in the Bar Vandome for a cocktail, and began to read. I had no idea what that would lead to.

Even the way in which I arrived at this site, at four AM, in my Paris Hotel room is all too unbelievable, even for me.
Karl Lagerfeld, Grand Theft Auto Road Warrior on PSFK
Posted from: 72.47.211.46
April 8th, 2008 at 9:55 pm

[…] marketing campaigns than we can keep track of. We’ve reported on some of them, such as the microsite where you can tour Coco Chanel’s Paris apartment, the documentary film following the […]