TMS Tag Media
Scanner media is slowly making its way into Manila courtesy of a company called TMS. Many Filipinos don’t have access to the internet at home but most do own a cellphone. The software that converts a cell phone camera into a code scanner is downloaded to the phone from the TMS website. Local magazines have started adopting it as a way for potential news stand readers to preview existing content as well as view bonus content (supported by advertising of course) without having to hang out and be evil-eyed by the shop keeper all day.
Nike also has a new TMS-based campaign featuring NBA all-stars:
Nike Asia launches in Phil., the first “ Mobile 2.0” Ads campaign in ASIA using TMS, the suite of Internet Mobile Services. For the first step of this campaign, 4 NBA stars (Lebron James, Kidd, Pierce, Soudemare) are associated to a TMS barcodes linked to mobile goods to download.
Recent Articles By Jason Tan 
Jason Tan is a young Manila-based entrepreneur who has founded two businesses so far - one in food (something to do with mangoes) and one in retail (something to do with toys). He's also a writer for several leading Philippine newspapers and magazines. He is currently participating in the Chartered Financial Analyst program in an apparent attempt to achieve schizophrenia.
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| TOPICS: | Advertising, Branding & Marketing, Electronics & Gadgets, Media & Publishing, Retail |
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