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Working The Street

Working The Street

By Piers Fawkes on September 11, 2007

Inspiring words from Jan Chipchase on ‘Working The Street’:

How does this space play out when combined with: technologies such as QR bar codes, RFID and more sophisticated image/shape recognition; and the ability to make real time micro-payments?

Forget big ad campaigns and 20 meter bill boards – the highly contextual niches of the physical world is where its at. Or at least until gestures, actions and emotions can be turned into search strings and macros.

Jan Chipchase – Future Perfect: Making Money by Working the Street

Recent Articles By Piers Fawkes

Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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TOPICS:	Advertising, Branding & Marketing, Arts & Culture
TAGS:	WiLife

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