September 11, 2007

Working The Street

by Piers Fawkes

 20070909 Dc 0049Inspiring words from Jan Chipchase on ‘Working The Street’:

How does this space play out when combined with: technologies such as QR bar codes, RFID and more sophisticated image/shape recognition; and the ability to make real time micro-payments?

Forget big ad campaigns and 20 meter bill boards - the highly contextual niches of the physical world is where its at. Or at least until gestures, actions and emotions can be turned into search strings and macros.

Jan Chipchase - Future Perfect: Making Money by Working the Street

Article categories: Advertising & Branding, Arts & Culture, WiLife

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