Cavalli for H&M Line Has Own Blog

We’ve heard of designers having their own blogs, and stores having their own blogs (not to mention flogs), but this is the first we’ve ever heard of a one-off capsule collection getting a blog all to itself. Roberto Cavalli’s collection for H&M doesn’t hit stores till November 8, but if you can’t handle the anticipation, now you can follow all the ongoing developments on its very own blog.

The site is written not by Cavalli himself but by H&M press person Catarina Midby. It’s unabashedly promotional, but also surprisingly entertaining and informative. If you want to get an inside look at how a luxury brand designer crafts a collection for a mass market shop, the blog is a pretty good read. And Ms. Midby’s occasional English mistakes are pretty cute, making her shameless PR ramblings actually kind of endearing:

I was in our press room this morning. It’s where we keep all our press samples for fashion editors to use in fashion stories or trend reports. Press room responsible Petra and her co-workers Linda and Dejan said the Roberto Cavalli at H&M collection has been extremely well recieved by the Swedish fashion press….I get Petra, Dejan and Linda to put on their favourite pieces for me to take a picture and begin to understand what Roberto means. They look beautiful and I think they feel it too.

Roberto Cavalli at H&M