Slash
Customized Perfume In Paris & The Quest For The Nez

Uniqueness, a contemporary aspiration, a celebration of one’s Ego, and one’s “Me-Power”… Quintessence of a new luxury, less show-off and...

Guy Brighton
Guy Brighton on October 18, 2007.

Paris has always been the city of lights, the city of great scents, and great perfumes… Think Jacques Guerlain, or Jean-Baptiste Grenouille in the movie The Perfume…

Nowadays, the trend in the city is not really about limited editions any more- that was dismissed as being not quite costly enough, – now it is about possessing your own unique fragrance.

Uniqueness, a contemporary aspiration, a celebration of one’s Ego, and one’s “Me-Power”… Quintessence of a new luxury, less show-off and more intimate. Parisian dandies are on a quest of the ‘Nez’ that will create for them, their grail, their unique scent, and that will make them feel Unique!

We’ve captured this trend and its symbol, Blaise Mautin, in a nine-minute documentary. More than a job, it is a passion that this perfume-master offers to his contemporaries by creating exclusive, unique and deeply intimate perfumes.
He captures one’s personal identity through his creations, and furthermore one’s environment and that’s what makes him so extraordinary.

His latest creations? A masterpiece perfume for the helicopter of a Californian billionaire, and more recently he created an Olfactive Universe for the Park Hyatt resorts.

Welcome to his world in this “Luxury Podcast” in French of course .

Uploaded by DARKPLANNEURContributed by Eric Briones & Thomas Mondo from Darkplanneur.com

Thinking...