The 80’s grip on popular culture may finally be slipping as the next generation is increasingly looking to the early 90’s for inspiration.
The first half of the noughties gave us unashamedly 80s fashion, music (the entire electro movement) and even hair cuts (asymmetric fringe anyone?). Since ‘05 however nineties influence has been creeping into youth culture.
The UK’s New Rave movement which has had a massive impact on fashion and music is probably the most obvious example. The scene, depending on who you believe, was invented as a marketing gimmick by The Klaxons (who are now rapidly trying to disown it) but spawned an entire movement of indie-dance bands. On the fashion side the high-street (in particular Top Shop) was full of neon and 8-bit graphics all summer.
Whilst the new rave movement is pretty much over (even electroclash managed to last longer as a scene…) the nineties revival continues apace with Doc Martens on the receiving end of an equally unlikely renaissance. Perhaps the most iconic footwear of the early nineties is back on the fashion sets A list (after years only being worn by goths). With DMs being prominent on this year’s fashion week catwalks and trendy link-ups with designers such as Yohji Yamamoto we’ll probably all be wearing them by the New Year (and trashing them by March).
As the kids of the 80s are increasingly distracted making families and paying off mortgages I guess it makes sense that the kids of the 90s (now in their twenties) are in control of youth culture. Standby for combat trousers, Ragga-Jungle and Speed Garage in hipster bars near you very soon (lord help us all).
See also: Alive & Kicking, The Independent UK
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Quick someone call the Marketing Director at Lucozade!
October 4th, 2007 at 10:12 am
Missed this, nice post!
October 17th, 2007 at 4:11 pm
DM’s – 90’s? you are having a laugh.
I had my first pair in 1972.
October 23rd, 2007 at 11:18 am
http://vids.myspace.com/index.cfm?fuseaction=vids.individual&VideoID=7374199
October 28th, 2007 at 5:40 am
around the year 2011 – 2019 is probably when the full 90’s revival may kick into full swing. The 90’s saw a 70’s revival, and now the current decade (the 00’s) sees an 80’s revival – ‘the twenty year rule’.
just a few more years to go until the boring 90’s will make a come back probably :0
November 19th, 2007 at 11:33 pm
around the year 2011 – 2019 is probably when the full 90’s revival may kick into full swing. The 90’s saw a 70’s revival, and now the current decade (the 00’s) sees an 80’s revival – ‘the twenty year rule’.
just a few more years to go until the boring 90’s will make a come back probably :0
November 19th, 2007 at 11:36 pm
How annoying the 80s are far better than the 90s
But it will be interesting on whether there will be
A 2000s revival in the 2020s if the 20 year cycle keeps
Working as 60s were popular in the 80s and the
1970s was in the 1990s
May 16th, 2009 at 10:26 pm