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Dove’s Onslaught Film – The Backlash

Advertising
Christine Huang
  • 26 october 2007

A couple of weeks back we posted Dove’s onslaught film in which the brand takes a critical lens to its very own industry, warning viewers of the dangerous messages put out by beauty and skincare companies with the advice to “talk to your daughter before the beauty industry does.” Dove’s intention may be good, but the irony of the campaign has not gone unnoticed. Filmmaker Rye Clifton offers a response to the film, with a mash-up short of his own called “A Message from Unilever” (view it below). In it, he contrasts the contradictory messages put out by the corporation that owns both Dove and Axe, the latter known for its ads featuring scantily clad sexpots (whose parents apparently didn’t talk to their daughters before the beauty industry did) vying for the attention of horny Axe-sprayed men.

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