Comments on: Dove’s Onslaught Film – The Backlash

By: Brands On The Receiving End « Alternative marketing thinking

Brands On The Receiving End « Alternative marketing thinking — Tue, 06 May 2008 04:50:25 +0000

[...] Dove that asked mothers to protect their young children from the onslaught of the fashion industry, not everyone was impressed. Filmmaker Rye Clifton offered a response to the film, with a mash-up short of his [...]

By: Warning: Airbrushing Kills on PSFK

Warning: Airbrushing Kills on PSFK — Thu, 03 Apr 2008 03:42:36 +0000

[...] fashion & marketing industries. From the skeletally thin models on Fashion Week runways, to the Dove/Axe controversy, there’s no shortage of buzz about how popular media can often negatively affect the body [...]

By: Brands Engage in Green Warfare on PSFK

Brands Engage in Green Warfare on PSFK — Fri, 14 Mar 2008 02:11:48 +0000

[...] saying their giveaways are just generating more waste. Unilever was also targeted for the seeming hypocritical disparity between their Dove and Axe ads—the former pushing female body acceptance, the latter pushing [...]

By: Boogie

Boogie — Thu, 06 Mar 2008 10:47:58 +0000

It makes the company seem even more hypocritical.
Plus, the Axe ads are just disturbing.

Thanks for posting this video, and I plan on sharing it with others.

By: Update: Unilever Continues Sending Mixed Messages on PSFK

Update: Unilever Continues Sending Mixed Messages on PSFK — Mon, 19 Nov 2007 17:46:04 +0000

[...] The short movie speaks to the glaring contradiction pointed out by filmmaker Rye Clifton in his video response to Dove’s Onslaught Film in which he uses battling clips from Dove’s “Talk to [...]

By: Darren Herman - Marketing, Advertising, Media and Technology Blog » Blog Archive » Viral Marketing Misnomer

Fri, 16 Nov 2007 03:08:05 +0000

[...] where consumers grabbed control of them and changed the message. Here are 10 of them. One of my personal favorites was for Unilever products: Axe & Dove. A consumer mashed-up Axe and Dove commercials to show [...]

By: Shaping Youth » Dove/Axe Film Finesse: “A Message From Unilever” Interview

Tue, 13 Nov 2007 22:50:41 +0000

[...] indie filmmaker Rye Clifton…The PSFK blog tipped me off to the “Message From Unilever video” prompting a fist pumping, “YES!” [...]

By: Erster kritischer Spoof zu Dove-Spot “Onslaught” | Werbeblogger - Weblog über Marketing, Werbung und PR » Blog Archiv » Erster kritischer Spoof zu Dove-Spot “Onslaught”

Mon, 29 Oct 2007 09:19:54 +0000

[...] PSFK Trackback-URL dieses Beitrages Tags: axe, dove, dove-spot, onslaught, rye clifton, Satire, [...]

By: Firetail

Firetail — Sat, 27 Oct 2007 14:07:46 +0000

[...] PSFK point to a remix of Dove’s “Real Beauty” campaign. [...]

By: Onslaught, meet backlash… » Beyond Madison Avenue

Onslaught, meet backlash… » Beyond Madison Avenue — Sat, 27 Oct 2007 13:24:20 +0000

[...] over at PSFK points out this fantastic mish-mash backlash to Dove’s newest masterpiece, Onslaught. [...]