Google is to release code that allows any web site to create their own facebook using a common set of APIs. Open Social is an open web API that can be supported by two kinds of developers:
- “Containers” — social networking systems like Ning, Orkut, LinkedIn, Hi5, and Friendster
- “Apps” — applications that want to be embedded within containers — for example, the kinds of applications built by iLike, Flixster, Rockyou, and Slide.
Marc Andreessen says that this is the exact same concept as the Facebook platform, with two huge differences:
Where’s MySpace? Beats me.
Where’s Yahoo? Beats me.
…Closing thought? Congratulations to Google — the crew at Google has been outstanding in conceiving of, implementing, and evangelizing Open Social to the initial set of partners — and now, to the world. Thanks!
We are excited.