Over on their wonderful blog threeminds, the guys at Organic have pointed us to a new London advertising tool which gives a new definition to the word greenwashing. Street Advertising Services has taken the idea from reverse graffiti that we’ve been seeing around the world and established what they call ‘a professional provider of Street Art and Advertising’ that creates eco-friendly branded graffiti. This literally is green-washing in the most positive sense: a street team turns up at night with a pressure-washer to blast a stensilled advert onto the pavement using only the cleaning power of water. As this only constitutes street-cleaning the process is legal and therefore can be used to target any area, which sounds great for brands, but slightly less appealing to the residents. Lets hope someone stops and thinks about the visual implications of this before we have Starbucks adverts on every paving slab!
[via Threeminds@Organic]
Related PSFK articles:
Reverse Graffiti
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This is as old as the hills.
It used to be called GrimeVertising 6 years ago?
The Welsh Tourist Board created a wonderful campaing 7/8 years ago ,whereby they wrote messages on the back of filthy white vans. Wales is known for it’s beauty and quality air, so writing the message in London polution/grime covered vans made sense.
Very cheap to do, appropriate, funny, got lots of media.
Anyway, this? Not very impressive. How about cleaning the whole street (thanks Jake!) or sponsoring the street cleaning cars for a year.
October 26th, 2007 at 1:46 pm