October 12, 2007

Innocent’s Buy One…Get One Tree

Innocent drinks has launched nice little initiative where they are vowing to plant a tree in rural India and Africa for every large carton of juice purchased. Each carton contains a unique code which can be registered online. Innocent then uses that money to invest in tree planting schemes with local community groups. Local groups are allowed to choose the seeds of their choice and are encouraged to select trees that will serve a variety of functions and provide both food and income. Over the next ten years, small payments are paid to the groups to ensure they are still properly managing the trees.

They’ve even got a virtual forest where you can view the trees you are personally responsible for as well as stay current on Innocents progress toward planting their goal of 100,000 trees. Plus, they’ve developed an embeddable badge that automatically updates showing how many trees you have personally donated.

Innocent: Buy One…Get One Tree

[via Faris Yakob]

Article categories: Advertising & Branding, Environmental, Ethical Consumerism, Food & Drink