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Johnson & Johnson’s 11 Questions Before You Design

Johnson & Johnson’s 11 Questions Before You Design

By Piers Fawkes on October 23, 2007

In a report from Connecting 07 conference, Core77 highlights ’11 Questions to Ask Before You Design, Specify, or Buy Anything’ given by Chris Hacker who leads the Global Strategic Design Office of Johnson & Johnson:

1. Do we need it? Can we live without it?
2. Is the project designed to minimize waste?
3. Can it be smaller, lighter or made from fewer materials?
4. Is it designed to be durable or multi-functional?
5. Does it use renewable resources?
6. Is reuse practical and encouraged?
7. Are the product and packaging refillable, recyclable, or repairable?
8. Is it made with post-consumer recycled or reclaimed materials and how much?
9. Are the materials available in a less toxic form? Can it be made with less toxic materials?
10. Is it available from a socially and environmentally responsible company
11. Is it made locally?

There were several of these lists over the weekend, but go ahead and print this out and tack it up over your desk

Johnson & Johnson

Piers Fawkes

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Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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