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McDonald’s Sells More of Its Ethical Coffee

McDonald’s Sells More of Its Ethical Coffee
Innovation
Allison Mooney
  • 9 october 2007

In addition to now offering free WiFi at all of their UK stores, McDonald’s has become the first major retailer to switch to coffee certified by the Rainforest Alliance – increasing the number of cups sold daily by 15%.

From The Guardian:

Chris Wille, chief of sustainable agriculture at Rainforest Alliance, said: “The UK has been at the forefront of global demand for sustainably grown goods and companies large and small are responding by putting sustainability at the heart of their sourcing strategies. These commitments are delivering real benefits to more than a million farm workers and their families as well as the environment on which they depend.”

Other retailers are following the lead taken by McDonald’s. Last month, all in-store cafes at the supermarket chain Morrisons started to serve both Rainforest Alliance and Fairtrade-certified coffee from Bolling Coffee. Pret a Manger also sells a triple-certified coffee in all its outlets, sourced from farms which meet Rainforest Alliance, Fairtrade and organic standards.

Unilever Foodsolutions – the world’s largest purchaser of black tea – has recently launched the world’s first Rainforest Alliance-certified tea.

This shows that people will go out of their way to be ethical consumers. The burden is really on companies now to make changes. With encouraging margins like this, we hope they will–and in the U.S. too!

[via Sustainable Life Media]

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