Comments on: More Discussion On Helio’s Brand Failures http://www.psfk.com/2007/10/more-discussion-on-helios-brand-failures.html Ideas & Trends Mon, 23 Nov 2009 05:50:05 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Jerry Folk http://www.psfk.com/2007/10/more-discussion-on-helios-brand-failures.html/comment-page-1#comment-9501 Jerry Folk Sun, 04 Nov 2007 14:19:07 +0000 http://www.psfk.com/2007/10/more-discussion-on-helios-brand-failures.html#comment-9501 This article does make a good point on the marketing shortfalls, but it also does not highlight some of the great media attention that Helio has received because of the phase "don't call it a phone". Even if it might be a bad phase at least it's easy to remember, simple and it gets people talking and in this business all you have to do is get people to start talking. As soon as they put their hands on this "device" they will love it. It's just getting them in the store that is sometimes the hard part. Jerry Folk www.heliobuy.com This article does make a good point on the marketing shortfalls, but it also does not highlight some of the great media attention that Helio has received because of the phase “don’t call it a phone”. Even if it might be a bad phase at least it’s easy to remember, simple and it gets people talking and in this business all you have to do is get people to start talking. As soon as they put their hands on this “device” they will love it. It’s just getting them in the store that is sometimes the hard part.

Jerry Folk
http://www.heliobuy.com

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