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Passionistas

Passionistas

By Piers Fawkes on October 2, 2007

Ok, some of this is n-s-sherlock but it’s always good to have some back up data for your next PPT to a client. Here’s some more here:

Because of their intense engagement around sharing information about their passions through digital media, Passionistas are natural brand advocates and 52 percent more likely than typical users to recommend or influence others about brands aligning with them.

Recent Articles By Piers Fawkes

Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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