Pic: Dead Bird Advertising
Here’s a rather striking ad we saw on the train between Clapham Junction and Kensington Olympia the other day. Yep it’s another insurance ad saying that it’s the cheapest but this time it doesn’t have a cuddly green gecko, it uses a dead bird with the string that was used to kill it still round its neck. Something to do with clucking call centers and that Swiftcover doesn’t have them…. thing is – because of the company’s name I first thought that the bird was a swift bird. Not exactly the association you want, no?
Recent Articles By Piers Fawkes 
Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.
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