October 31, 2007

Red Coat, Black Coat & Facebook Lies

by Piers Fawkes

This little thought piece by Rob Walker on the lies people put on Facebook reminds us of our theory on Red Coat, Black Coat:

I’ve long contended that most of the stuff we read about how people are so “confessional” online is a bunch of hooey. MySpace and its ilk aren’t about confessing. They’re about presenting a marketed version of yourself — better looking, smarter, cooler, etc.

More: murketing » LieSpace!

Article categories: Global Community, Our Terms Not Yours, Privacy

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2 Responses to “Red Coat, Black Coat & Facebook Lies”

  1. Scott
    Posted from: 38.114.71.19

    October 31st, 2007 at 2:00 pm

    exactly. see the demise of the focus group.

  2. deeformed
    Posted from: 99.232.223.189

    March 5th, 2008 at 11:04 pm

    profiles are just peoples way of being who they “want” to be. most of the stuff is just for show, and all about creating your image.

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