This little thought piece by Rob Walker on the lies people put on Facebook reminds us of our theory on Red Coat, Black Coat:
I’ve long contended that most of the stuff we read about how people are so “confessional” online is a bunch of hooey. MySpace and its ilk aren’t about confessing. They’re about presenting a marketed version of yourself — better looking, smarter, cooler, etc.
More: murketing » LieSpace!
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exactly. see the demise of the focus group.
October 31st, 2007 at 2:00 pm
profiles are just peoples way of being who they “want” to be. most of the stuff is just for show, and all about creating your image.
March 5th, 2008 at 11:04 pm