Ruby Pseudo Talks To PSFK

Orange, as a phone brand, are offering services that appeal to the consumer too and are helping them out on their terms, on their turfs, that’s what they want… it would probably be easier to say which brands are getting it wrong than what brands are getting it right…

Selfridges as a department store seem up to date with ‘what the kids’ are up to, their Future Punk exhibition was a good example of this… I don’t know, look at what some of the musuems are doing, weirdly, they’re attracting kids at a rate of knots, bringing in great conversations, late nights and maverick things to muse upon…

Perhaps it’s a lesson for all of us: educate, give kids things to talk about and help them better themselves… nice.

Thanks so much for all those examples and reactions. Tell us, what are you up to these days?

Ruby, bless the little lamb, has just set up herself up as a limited company – Ruby Pseudo Consultancy Limited – and is working on myriad projects, mainly with the global Nike network. Still consistently surprised at the reaction to the blog, I keep meeting people that are like – ‘Oooh, you’re Ruby? Nice!’… It seems increasingly pertinent to get ‘the kids’ views on things and I seem to be one of the rare people in London who don’t mind rocking up and speaking to the little rascals. I get to have a lot of interesting conversations with a lot of great minds. I’m very lucky.

Congratulations – and Thanks!

Ruby Pseudo