With his new book and ever-present web projects, we thought we’d go back and talk to author and marketing-guru Seth Godin and see what’s going on and why we all need to stop twiddling.
PSFK: So, since we last spoke, what have you been up to recently?
Squidoo is now breaking traffic records weekly, which is frightening but fun. We just hit 250,000 unique pages of content.
My new book, Meatball Sundae, is out in late December. I argue that we are in the middle of nothing less than a new industrial revolution, and it’s a huge mistake to just twiddle with marketing tactics.
PSFK: So, what’s changing? What shift are we witnessing in consumer behavior that is having the biggest impact on the marketing industry?
A sense of entitlement has blossomed into a sense of omnipotence. Consumers are more me-focused than ever, and they’re not afraid to talk about it.
What creative ideas or brand activity that are really catching your eye right now?
I’m disappointed that a lot of the social networking stuff apparently has no business model, and delighted and gleeful that old organizations (including non-profits and religious bodies) are understanding that if they play by new rules, they get better results. As always, the noise is deafening, but we’re certainly seeing some bright spots… new companies in sync with new markets.
Thanks, Seth!
