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Sony Bravia’s New Bunny Ad

Sony Bravia’s New Bunny Ad

By Piers Fawkes on October 4, 2007

Finally it’s here. We’ve had exploding buckets of paint and we also had bouncing balls. Now we have play-doh rabbits.

40 animators collaborating onset to move 2.5 tons of plasticine (189 bunnies, 150 boxes, and a 30 foot bunny) for approximately 100,000 stills to make up a 60 second commercials. There’s some background information on the ad in a previous PSFK post here.

Recent Articles By Piers Fawkes

Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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TOPICS:	Advertising, Branding & Marketing, Electronics & Gadgets, Entertainment
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