Sony Bravia’s New Bunny Ad

1 comments

October 4, 2007

Finally it’s here. We’ve had exploding buckets of paint and we also had bouncing balls. Now we have play-doh rabbits.

40 animators collaborating onset to move 2.5 tons of plasticine (189 bunnies, 150 boxes, and a 30 foot bunny) for approximately 100,000 stills to make up a 60 second commercials. There’s some background information on the ad in a previous PSFK post here.

Sony Bravia

By Piers Fawkes

in Advertising & Branding, Electronics & Gadgets, TV & Film, Piers Fawkes's Articles

Comments 1

Pic: Dead Bird Advertising

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Comments (1)

Cool ad, pity they didn’t think of it themselves – http://kozyndan.livejournal.com/113874.html

Amber
October 7th, 2007 at 4:45 pm

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Sony Bravia’s New Bunny Ad

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