October 4, 2007

Sony Bravia’s New Bunny Ad

by Piers Fawkes

Finally it’s here. We’ve had exploding buckets of paint and we also had bouncing balls. Now we have play-doh rabbits.

40 animators collaborating onset to move 2.5 tons of plasticine (189 bunnies, 150 boxes, and a 30 foot bunny) for approximately 100,000 stills to make up a 60 second commercials. There’s some background information on the ad in a previous PSFK post here.

Sony Bravia

Article categories: Advertising & Branding, Electronics & Gadgets, TV & Film

Article Link | Add To Delicious Add To Digg Add To Stumble Upon | Email This | Print This Post |

Popular Articles


30ft Bunny Hops Sony Into Ring With Nike and Coca-Cola
Branding is a process. It's not a formula made up with numbers and impressions. It is a more organic process with a little bit of magic that happens when the right groups of peop...

After Huge Buzz Build, Sony’s Foam Ad Turns Out To Be All Froth
Sony took the lessons they learned from the buzz generated around their Sony Bravia commercials and applied them to their new range of cameras. They flew bloggers around the worl...

Viral Star As Halloween Outfit
Here's PSFK's Christine Huang with an "I Love Turtles" guy she found on Halloween in New York. The character comes from a kid who appeared in a viral that's been seen by almost...

Sony Bravia Paint Ad Now Live
Sony has finally released the much anticipated ad for their Sony Bravia TV. This ad follows the famous Bouncing Balls ad - but this time demonstrates the TV's color by explodin...

Sony’s New Spectacle: Foam City
Where were you the first time you saw 250,000 bouncy balls fly through the streets of San Francisco; watched 70,000 liters of paint explode from a sky high building in Glasgow; w...

Sony Ericsson is blogging
Last week Sony Ericsson have announced their new phones will be shipped with a pre-loaded easy-to-use Blogger Application and Google Search function. The first Sony Ericsson prod...

One Response to “Sony Bravia’s New Bunny Ad”

  1. Amber
    Posted from: 203.96.49.4

    October 7th, 2007 at 4:45 pm

    Cool ad, pity they didn’t think of it themselves - http://kozyndan.livejournal.com/113874.html

Leave a Comment

We're open to critical discussion but not abuse or spam. Note that your IP address will be published alongside your comment.

Subscribe

Search PSFK

About PSFK

    PSFK is a global trends and innovation company that helps its readers, guests and clients make things better. PSFK publishes websites and reports; hosts conferences and events; and provides advice and consultancy. Contact us.