menu

Taking Stock: XLR8R Goes GRN

Taking Stock: XLR8R Goes GRN
Cities

Over its fourteen-year history, XLR8R magazine has been documenting underground electronic music, fashion, culture, and design. The approach to editorial, in their words, is to "break new artists and challenge cultural paradigms." The recent Paris issue is a beautifully curated guide to all things in emerging culture in the city, and is also the first issue they've produced to use 100% recycled paper stock -- one of the few publications in the world to use this level...

Colin Nagy
  • 11 october 2007

Over its fourteen-year history, XLR8R magazine has been documenting underground electronic music, fashion, culture, and design. The approach to editorial, in their words, is to “break new artists and challenge cultural paradigms.” The recent Paris issue is a beautifully curated guide to all things in emerging culture in the city, and is also the first issue they’ve produced to use 100% recycled paper stock — one of just a few publications in the world. PSFK recently caught up with the magazine’s publisher, Andrew Smith, to discuss the motivation behind the switch, what it means for their readership, and also the publication’s interesting approach to digital.

How long has this changeover been planned? What was the original motivation?

The move to recycled paper has been something the XLR8R staff has been striving toward for some years, beginning in the mid-90s with experiments using a tree-free paper made of Kenaf fibers. In recent times recycled paper has become more affordable, making the switch possible.

How many other publications use this level of recycled stock?

We only know of a handful of publications that use 100% recycled paper, all of which are in the environmental category. We don’t know of any music nor style titles that are using this degree of recycled paper.

In addition to the environmental benefit of the recycled paper stock, what other benefits does this offer for your readers?

The paper we’re using is milled in Denmark from paper recycled from Copenhagen, and has the excellent qualities of European paper: true matte texture to represent images effectively, a high degree of opacity to eliminate “show-through” of images through the paper, and an excellent tactile experience due to the slightly porous nature of the stock.

Describe the approach to electricity in the printing process.

The energy used in manufacturing this exceptional stock is offset with Green-E certified energy certificates.

What is the cost to your bottom line? How are you managing this cost in such a competitive media environment?

The paper cost was an increase of approximately 20%. We feel that this move is environmentally sound, but gives us a competitive advantage because it’s another example of how XLR8R has stayed ahead of the curve. I feel like the majority of publications will be printing on some percentage of recycled paper in the next few years.

What other initiatives is XLR8R currently undergoing to become more sustainable? Also, describe your digital approach.

Every issue of XLR8R is now available as a PDF from our website, via direct download and podcast. We are pushing hard with unique content on xlr8r.com, including our weekly online TV show, XLR8R TV. All of which is completely tree-free!

XLR8R

Cities
Trending

Digital Design Expert: Mobile First Is Dead, Think Mobile Native

Op-Ed
Automotive Today

Toyota Is Using Sewage To Power Its New Electric Car

A new hydrogen-fueled vehicle is driven by what we flush away

Culture Today

Catch A Concert On This Small Floating Island

A man-made archipelago in Italy is hosting music and art performances

Trending

Get PSFK's Related Report: Future of Automotive

See All
Design & Architecture Today

DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Woodenwidget says its detailed guides are suitable for beginners and experienced woodworkers alike

Design Today

Crash-Friendly Drone Made From LEGOs Is Completely Rebuildable

The clever device offers games, education and the uniquely rewarding experience of destroying your high-flying airship

Fitness / Sport Today

Free Sneakers Given Out To Motivated Marathon Runners

Strava will give the shoes to athletes who run the second half of their race faster than the first

Culture Today

Someone Invented A Robot Just To Serve Trays Of Beef Jerky

Boston Red Sox star David Ortiz, in partnership with Chef's Cut Real Jerky, creates an automated snack delivery system

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 26, 2016

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs Today

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Millennials Today

Why A Social Networking Site Decided To Rebrand

Meetup, a platform that connects like-minded individuals, has taken steps to stay relevant amongst millennials

Work Today

Editorial Roundtable: The People-First Workplace Should Borrow From Tradition

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX underline the old-fashioned ideas that deserve a place in the Future of Work

Fashion Today

Handbags Crafted From An Old NFL Stadium

People for Urban Progress is an up-cycling program that tackles the waste problem of big demolitions

Work Today

Tech Job Site Created Just For Those Who Are Older Than 30

A new occupational job board presents a creative solution to age discrimination in the tech world

Europe Today

Architect Turns A Giant Smile Into A Public Exhibition

The structure offers visitors a new perspective of London and creates an immersive environment that integrates structure, surface, space and light

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Children Today

Norwegian Kids Are Using Their Phones To Log Unsafe Street Conditions

Travel Agent is an app that gamifies the reporting of hazardous conditions to improve the safety of children's commute to school

Travel Today

Google Wants To Help You Plan Your Next Trip

A new app curates vacation itineraries and organizes reservation emails to take the work out of planning a getaway

Technology Today

Small Handheld Analyzer Checks Oral Hygiene On The Go

The breath-detecting gadget gives people a quick and easy peek into their dental health

No search results found.