October 3, 2007

The Entitlement Generation

by Adrian Lai

Photo by Dustin FenstermacherThe Boston Globe writes about yet another term which has been invented to describe today’s generation. The key characteristic of “the entitlement generation” is a commanding sense of entitlement. Apparently, a study conducted by Twenge found that 24 percent of college students in 2006 showed elevated levels of narcissism compared to 15 percent in the 90’s.

So young professionals today are more arrogant and less humble. Sounds pretty terrible. But the article suggests that when applied to entrepreneurship, narcissism can translate to confidence, risk-taking, a desire to make things better - all traits of successfully leaders. Although the comments to the article on the Globe site were quite scathing, I think there is merit to the trend of more young professionals seeking independence away form the establishment. Although I confess that I wouldn’t want to share an office with some of the narcissists in the article.

Boston Globe: The New Me Generation

Article categories: Creative Class, Trends In The US, Youth

Article Link | Add To Delicious Add To Digg Add To Stumble Upon | Email This | Print This Post |

Subscribe

About PSFK

    PSFK is a global trends and innovation company that helps its readers, guests and clients make things better. PSFK publishes websites and reports; hosts conferences and events; and provides advice and consultancy. Contact us.