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The Thought Project

The Thought Project

By Allison Mooney on October 1, 2007

Peeping Toms and daydreamers alike will be intrigued by Simon Høgsberg’s new work, The Thought Project. It is a collection of 55 portraits, each accompanied by a blurb detailing what the subject was thinking at a random moment in time. Høgsberg took the photos (he calls them “life-snaps”) over three months on the streets of New York City, Denmark, and Copenhagen. The Danish photographer approached 150 people, asking them what they were thinking at that very moment (well, right before the strange man with a camera stopped them).

His methods–by turns invasive and voyeuristic–always seem to capture the most intimate and revealing sides of his subjects. In Private and Public, Høgsberg set up a camera and snapped people who stumbled in front of it unawares. For “Faces of New York,” he asked 10 people to talk about their faces before photographing them. The results are rich tapestries of daily life, both mundane and intimate.

The Thought Project

[via LifeIsCarbon]

Allison Mooney

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Allison is VP, Director of Trends & Insights at MobileBehavior, Omnicom's Mobile consultancy. Follow her @allimooney and @mobilebehavior.

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