Wired Magazine Editor Chris Anderson has decided to list every lazy PR person who spams his box with irrelevant messages. Listing folks from Edelman and Weber Shandwick he says:
Lazy flacks send press releases to the Editor in Chief of Wired because they can’t be bothered to find out who on my staff, if anyone, might actually be interested in what they’re pitching… The following is just the last month’s list of people and companies who have been added to my Outlook blocked list. All of them have sent me something inappropriate at some point in the past 30 days. Many of them sent press releases; others just added me to a distribution list without asking. If their address gets harvested by spammers by being published here, so be it–turnabout is fair play. There is no getting off this list. If you’re on it and have something appropriate to say to me, use a different email address.
Here’s our take on this. We hold the belief that PR is probably the only marketing discipline that can keep up with the speed and dynamism of the social media. Advertising agencies spend too much time concentrating on campaigns that stretch over time to even cope with social media and digital agencies were set up to operate just like ad agencies – they can’t react minute by minute.
PR agencies have worked day-by-day with papers and magazines for a long time now but when it comes to social media they seem to have forgotten everything the learned – out with relationship building and subtle plays and in with an ad-agency style tool: spam.