Looking for a fresh approach to their Christmas window displays this year, Louis Vuitton held a competition at top-tier design school Central Saint Martins, challenging students to define what the brand meant to them. The winning design, which will be displayed in the windows of 380 stores worldwide, is a simple but meaningful work by 21-year-old Christopher Lawson and 26-year-old Marcos Villalba.
From Wallpaper:
‘Latitude 48.194 / Longitude 02.286′ [is] a masterfully simple creation and a synthesis of the brand’s core principles: a three-dimensional topographical map of the area surrounding Asnieres, made from poplar wood, used for the frame of the Louis Vuitton trunks since 1854. Graphic, abstract, poetic and historic, it is proof that creativity is not something acquired through age or experience.
‘For us it was as much a matter of concept as feasibility,’ explained Carcelle about the judging process. ‘We learnt a huge amount from the students, too. It’s interesting that in the whole history of Louis Vuitton, no worker has ever thought of travel in terms of latitude and longitude until now. The concept was extraordinary but the feasibility was equally clever. The simplicity of the design meant that it could arrive at any sized window in store in the world and be assembled in two hours.’
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i mean really…should this even be on psfk? could see this on notcot, but here? you dudes are kinda slippin lately.
November 16th, 2007 at 12:36 pm