November 13, 2007

Change The World Or Go Home Presentation

by Piers Fawkes

So hands up here who thinks it’s their job to change the world? When I started to think about this presentation for the Future Trends 07 presentation a few weeks ago I dug up the title for the deck and I thought to myself ‘bloody hell, I proposed that’… because when I first look at the title I feel like it’s not my place to make such grand statements - but then I look at it again, I think to myself, ‘yeah - that’s what I want to do’. I run PSFK in all its manifestations to make things better.

This presentation reflects this reaction to a fundamental shift in consumer attitude towards their consumption.

Enjoy, leave comments and help me evolve the message. And for a PDF of this document - email piers at psfk.com

Article categories: Advertising & Branding, Creative Class, Environmental, Fashion, Food & Drink, Our Terms Not Yours, PSFK News, Retail

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