With the 100-year-old London Underground system struggling to cope with the ever-increasing number of daily commuters and still not able to deal with the unpredictable British weather, Transport For London have been looking to introduce a new tram system that would connect North and South London and offer ‘a safe, green and reliable form of […]

With the 100-year-old London Underground system struggling to cope with the ever-increasing number of daily commuters and still not able to deal with the unpredictable British weather, Transport For London have been looking to introduce a new tram system that would connect North and South London and offer ‘a safe, green and reliable form of transport’. Planning to run between Euston and Waterloo, with branches to Camden Town and King’s Cross in the north and Peckham and Brixton in the south, the Cross River Tram will help connect multiple areas in 4 of London’s boroughs quickly and easily to central locations, in some cases halving journey time (though that’s probably just due to being programmed to run on time).

The system is not expected to reach construction phase until after the 2012 Olympics, with the aim of starting service by 2016, however local councils are already working on drumming up public support for the project. As a major part of this, TFL and UK initiative ConnectingSouthwark.com hired design agency Wire to develop an eco-friendly identity and campaign, the main focus of which is the ‘Ecopod’ that has appeared opposite the Elephant and Castle shopping centre. The prototype tram station is environmentally friendly (made from a recycled shipping container and powered by solar panels and wind turbines) and offers news and information about the tram and the regeneration programme to all passers-by, both inside the pod itself and through a video presentation projected onto the outside wall. An impressive campaign for a government initiative- plus you gotta love the t-shirts!

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