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Fred Water On CNBC

Fred Water On CNBC

By Piers Fawkes on November 1, 2007

If you’ve been a regular reader of PSFK or came to PSFK Conference Los Angeles 07, then you’ll know about Fred, the water who’s also your friend. A fresh product in a category of sameness that’s also tackling the modern challenges facing water bottled industry. CNBC took a recent look at Fred and interviewed Adam Gayner on the Big Idea show:

Recent Articles By Piers Fawkes

Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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TOPICS:	Advertising, Branding & Marketing, Food & Drink
TAGS:	bottled water, fred, fred water

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