November 6, 2007

FT Plays With First Click Free

by Piers Fawkes

To broaden the reach of its online content, the subscriber-only Financial Times has joined Google’s ‘First Click Free’ program. FCF allows users to have free access up to 30 stories per month from premium content that would normally be subscriber-only.

An interesting step for content publishers who want to still try to monetize their content - but is free content for all inevitable anyway?

More: FT.com signs up for - Brand Republic Login - Brand Republic

Article categories: Media & Publishing

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2 Responses to “FT Plays With First Click Free”

  1. David Isserman
    Posted from: 208.54.15.194

    November 6th, 2007 at 8:14 pm

    Great idea, but this must mean that FT is looking for something more to tease potential subscribers. I’m glad I’m not in publishing right now….

  2. David Isserman
    Posted from: 208.54.15.194

    November 6th, 2007 at 8:17 pm

    Great idea, but it must mean that FT is looking for more ways to tease potential subscribers. I’m glad I’m not in publishing right now…

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