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With the finance and tech industry, and every mobile-phone company and service provider (nervously) geeking out about Google’s latest foray into the...

Joel Horowitz
Joel Horowitz on November 16, 2007.

With the finance and tech industry, and every mobile-phone company and service provider (nervously) geeking out about Google’s latest foray into the mobile-phone market, Google drops another bomb – they’re preparing to bid the minimum entrance fee of $4.6 billion on the upcoming high-stakes 700-MHz auction – sans investors.

What exactly does this mean for us? Simply put, federal law mandates that television broadcasters convert from the current spectrum-hogging analog format to the supermodel-skinny digital signal by the year 2009. This conversion will free up a lot of bandwidth. The sort of bandwidth that can deliver a higher-strength and more reliable broadband wireless service.

So, Google is hoping to purchase a piece of the spectrum-pie, eventually offering consumers a way out of the tangle of service providers that currently clouds up the airwaves. DSLReports says:

Obviously operating your own network is one way to circumnavigate any incumbent wireless stranglehold on your content or ad delivery. Given that running a wireless network might be outside their core competency, the company would probably bring in a build and operations partner, or lease the spectrum to another company with the obvious understanding that Google content and services would be king.

Wired Explains the 700-MHz auction in detail.

DSLReports.com – Google Planning To Bid In 700Mhz Auction

Thinking...