Guinness Domino Ad Falls Over

There’s a bit of buzz on the web about Guinness’ new most-expensive-most-things-falling-over ad but we just don’t get the hype. The ad is a short film where a village sets up a row of domino effect of falling objects that finally displays a pint of black gold in the town square. Our big problem is that there’s no magic. It’s not one continuous chain of events that wows us like this Honda commercial – no, it’s separate shot of things falling over stitched together cleverly to give the effect of a chain reaction. The thing is, it’s not clever enough – it’s plainly obvious it didn’t all take place in a day. Thousands of rubber balls running down a San Fran street, good. Lots of crap falling over in an Argentinian village over 2 weeks, bad.

And why, of why did it have to end with a big pint of Guinness? Little guys celebrating with Guinness on their heads because they’ve won a snail race we get, but isn’t this jut a bit too obvious?

We’ll keep quiet about our other point about the brand casting Argentineans as a country of toothless, backward, rural villagers.