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Hyatt goes boutique with Andaz

Cities
Amanda Gore (PSFK London)
  • 20 november 2007

PSFK were kindly invited to the relaunch of what was previously the Great Eastern Hotel and has now been reinvented as Andaz– the first in a new chain of boutique hotels from the Hyatt Hotel group. Located next to Liverpool Street Station in London, the hotel sits in the heart of the uber-trendy East End, offering its 250+ rooms to city-slickers on business trips, or anyone else willing to pay the £400 per night rate!

Andaz (which apparently means personal style in Urdu) Describes itself as a ‘personalised casual luxury hotel experience’, and has replaced the traditional check-in desks with what they call dedicated personal hosts; title-less staff who use Tablet PCs to check you in, respond and cater to your personal tastes and preferences, and aim to build a one-on-one host and guest relationship- rather like a personal butler. The press release proudly states: ‘Guests are empowered to define their own hotel experience and live it with the same freedoms they have at home’, which supposedly translates to 24-hour service and the fact that everything from the mini-bar to the movies is included in the room charge, rather than encouraging you to wander round in your underwear or re-arrange the furniture.

Encouraging local collaboration, the hotel has been decorated with what they are calling a ‘permanent exhibition’ of quotes from local celebrities and creatives ranging from drag queen Jonny Woo to jewellery designer Hannah Martin, and curated exhibitions from local artists will be used to adorn the corridor walls. To enhance the local experience, not only are rooms equipped with pretty darn good magazine guides created in collaboration with Time Out, but as a great extra guests can also borrow ipods loaded with personal tours of the area from those who really live it; local policemen, artists, even the pub landlords.

Doing its bit for responsible tourism the hotel is also impressively eco-aware and includes a long list of energy and world-saving attributes including using 80% less water in toilets, a computer controlled boiler that reduces fuel use by 25%, and locally-sourced fair-trade food and drinks served in the rooms and restaurants.

All in all it seems like an impressive addition to the area, if anyone can afford it let us know what it’s like!

Andaz hotel

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