Jeff Staple Talks to PSFK

Christine Huang
  • 19 november 2007

One of our fascinations on PSFK is about the growing number of creative entrepreneurs who feel they have the ability and the right to apply their talent to whatever industry they feel. Jeff Staple is seen as a leader of this movement, and with Staple Design, he and his team continue creating sought after retail, product-design and consultancy. We asked him to tell us a little about himself and what he’s up to now.

Jeff, you seem to have many fingers in many pies. What’s your main passion right now? What’s coming next?

Well, I find almost every “pie” I have my fingers in as being passionate. Everything to some degree is fun and I try to keep everything Staple Design that way. Something recently that is particularly fun to work on is Reed Pages. Reed Space, our store in the Lower East Side of NYC has been doing very well and it continues to go strong. We will now release a publication at the end of this year to celebrate everything revolving around the universe of Staple and Reed Space. I love editorial design and I have a fond passion for print magazines. So this is something that is really cool to work on.

You seem to be part of this generation of creative entrepreneurs who seem to feel try their hand at anything. Do you feel that like you’re part of a movement? What’s driving this – from both a cultural and a technical point of view?

I honestly couldn’t say. I don’t feel like I’m part of a movement. I don’t know how other people go about their lives and business. From my point of view, I can only say that I like to be daring and try new things. I trust my instincts more and more and now if I want to do something, I just do it. There is always inherent risk, but I take a moment to weigh those risks and usually pull the trigger.

In terms of your peers, who’s really making things happen with their creative work? Why?

You think I have a lot pies going? Check out Hiroshi Fujiwara’s life. He is really an inspiration, a mentor and a great friend. He curates his own life perfectly. He doesn’t do anything he doesn’t want to do. Enjoys everything he is involved in and hence, everything going for him is something he is passionate about.

Thanks, Jeff!

Staple Design


DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Design & Architecture
Culture Yesterday

Messaging Add-On Helps You Correct Your Friends’ Bad Grammar

An iMessage sticker pack will help you copyedit text messages

Automotive Yesterday

Mercedes-Benz Introduces A New Electric Mobility Brand

The separate entity aims to simplify the identification of Mercedes EV products to customers


Get PSFK's Related Report: Future of Automotive

See All
Mobile Yesterday

Tinder’s New Feature Makes Swiping A Group Effort

The dating app wants to democratize its gestural interaction by buying in to the social polling trend pervasive among millennials

Related Expert

Kevin Allocca

Online Media, Video Tech

Syndicated Yesterday

Autonomous Garbage Drone Prevents Trash From Reaching Deep Ocean

The solar-powered WasteShark collects refuse closer to the source: the harbor

Automotive Yesterday

Aston Martin Reveals Its Own Luxury Powerboat

The sleek AM37 echoes styling elements from the British brand's sports cars

Advertising Yesterday

An Escort Website Fights Violence Against Sex Workers

The advocacy campaign from McCann aims uncover the human toll of the exploitative industry


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed september 29, 2016

Digital Design Expert: Mobile First Is Dead, Think Mobile Native

Brian Cooper, chief creative officer of OLIVER Group UK, explains how some brands are still playing catch-up to new technology

PSFK Labs september 29, 2016

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Culture Yesterday

LIFE Magazine Relaunches In Pure VR

The general interest periodical, which ceased publication in 2000, has turned into a portal for virtual reality content

Mobile Yesterday

Reorder This Detox Drink With A Simple Text Message

Dirty Lemon is streamlining its communication by letting customers place orders, ask product questions and request help exclusively through chat

Op-Ed Yesterday

The Future Of The American Workforce Requires Unbundling College Education

President of JetBlue Technology Ventures: developing corporate education programs for non-traditional students

Retail Yesterday

Gilt’s Pop-Up House Is The Kind Of Store You’ll Want To Live In

The New York City townhouse plays host to the latest in retail inspiration, curation, and lifestyle activation (and some libations, too)


Future Of Work
Cultivating The Next Generation Of Leaders

Mobile Yesterday

Registering To Vote Is Now Just A Text Away

A new bot aims to mobilize underrepresented groups this election season through SMS and Facebook Messenger

Africa Yesterday

Virtual Reality Game Gives Lessons About Emergency Birth Care

LIFE is a serious tool that takes advantage of new technology to help save lives

Luxury Yesterday

Shoe Repair Has Moved Onto Your Phone

Cobbler Concierge is an on-demand service to get your footwear fixed online

No search results found.