One of our fascinations on PSFK is about the growing number of creative entrepreneurs who feel they have the ability and the right to apply their talent to whatever industry they feel. Jeff Staple is seen as a leader of this movement, and with Staple Design, he and his team continue creating sought after retail, product-design and consultancy. We asked him to tell us a little about himself and what he’s up to now.
Jeff, you seem to have many fingers in many pies. What’s your main passion right now? What’s coming next?
Well, I find almost every “pie” I have my fingers in as being passionate. Everything to some degree is fun and I try to keep everything Staple Design that way. Something recently that is particularly fun to work on is Reed Pages. Reed Space, our store in the Lower East Side of NYC has been doing very well and it continues to go strong. We will now release a publication at the end of this year to celebrate everything revolving around the universe of Staple and Reed Space. I love editorial design and I have a fond passion for print magazines. So this is something that is really cool to work on.
You seem to be part of this generation of creative entrepreneurs who seem to feel try their hand at anything. Do you feel that like you’re part of a movement? What’s driving this – from both a cultural and a technical point of view?
I honestly couldn’t say. I don’t feel like I’m part of a movement. I don’t know how other people go about their lives and business. From my point of view, I can only say that I like to be daring and try new things. I trust my instincts more and more and now if I want to do something, I just do it. There is always inherent risk, but I take a moment to weigh those risks and usually pull the trigger.
In terms of your peers, who’s really making things happen with their creative work? Why?
You think I have a lot pies going? Check out Hiroshi Fujiwara’s life. He is really an inspiration, a mentor and a great friend. He curates his own life perfectly. He doesn’t do anything he doesn’t want to do. Enjoys everything he is involved in and hence, everything going for him is something he is passionate about.