Kid Fuel: Energy Drinks for Tots

5 comments

Remember when energy drinks were for athletes? In recent years, they’ve exhausted every other possible market–Pimp Juice and Who’s Your Daddy? (urban), Sparks (college), Gay Fuel (self-evident)–and have filtered into kid’s sippy cups. Bevnet reviews the latest, Kid Fuel (”Fuel Your Imagination!”), available in Grape, Raspberry, Kiwi-Strawberry and Orange:

The product presents itself as a naturally flavored water beverage and delivers well on that message. The product features 50 calories and 13g of sugar per bottle, which makes it on par with competing products. The flavor is derived from natural flavorings and tastes like watered down juice (although there’s no juice in the product). Our only concern is the use of preservatives, which could impact marketability. Packaging features a spill proof cap and a full wrap label that’s reasonably attractive. We’d suggest presenting a cleaner less cluttered image by dropping the cartoon characters at the top of the label. Otherwise, it’s one of the better tasting and looking products in the children’s beverage category.

Kid Fuel says it is made with “wholesome” ingredients (read: crystalline fructose citric acid, sodium hexametaphosphate, potassium benzoate) and is touting itself as a nutritional product to combat the childhood obesity epidemic. To really supercharge your kids and have them marathon-training by age 5, it is best served with cupcakes.

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Comments (4)

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  2. Antique 1912-1949 Porcelain teapot 528 chinaware 400 invitation sell
    world Only pure variety the antique chinaware series big collection has the very big collection value and the development good opportunity!!!
    Website http://www.xjx588.com
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    Antique collection metropolis
    City Shengzhou Zhejiang China
    Thanks !
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  3. when reading the ingredient panel, this Kid Fuel is much healthier than the majority of industry leading drinks including soda and juices.

    i dont think this is an energy drink at all and the crystaliine fructose mentioned above is natural sugar vs the common high fructose corn syurp.

    Kid Fuel seems like a fantastic alternative for kids to drink something healthy.
    thanks for bringing it to my attention.
    Skip (NV)

  4. Ms. Mooney, I think your critique of Kid Fuel is extraordinarily unfair and inaccurate. Kid Fuel is marketed as a “water beverage” and not an energy drink. My three year old daughter has been drinking Kid Fuel as her PRIMARY beverage for quite sometime, and I resent the implication that I am attempting to supercharge my child instead of offering her a better alternative. You’ll end up eating your words, I guarantee you. Kid Fuel is on to something great, it would behove you to get on board.

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