Metrofunk Banks on Virtual Velvet Rope

Metrofunk Banks on Virtual Velvet Rope
Orli Sharaby
  • 20 november 2007

If the internet is supposed to be the great equalizer, wants to bring a little exclusivity back. Billing itself as “the world’s first invite-only social network devoted entirely to nightlife, fashion, film and music,” Metrofunk launched last Wednesday night with a party at NYC’s Stereo, complete with a very real-life velvet rope (not to mention red carpet). has four verticals: nightlife, fashion, film and music. The fashion, music and film verticals assume that the users themselves will be designers, musicians, and filmmakers “peddling their wares” so to speak. But with so many sites actually devoted to those pursuits already (MySpace, IQONS, Amie Street…) we’re not sure how Metrofunk will fare in that regard. The nightlife component seems to have the most potential, as it allows users to aggregate and organize all their VIP invites in a semi-exclusive environment – sort of like for socialites and faux-cialites.

From their fact sheet: provides industry trendsetters, such as exclusive club promoters, fashion designers, filmmakers, and music artists, the ability to create and build their own individually branded social networks. These branded networks combined with’s suite of social media tools allow real trendsetters to effectively promote and monetize all their creative works: exclusive events, fashion collections, films, music albums, photos, blogs and videos.


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