NBC Acquires Quarterlife
NBC has just acquired the rights to the web series “Quarterlife.” Starting in February, they are planning on airing it as an a hour long drama series on the NBC network after the first hour’s worth of shows have been broadcast on the web. The series is based on a group of creative, tech savvy twenty somethings coming of age in the digital generation. Through an interesting partnership, the series is currently broadcast on MyspaceTV Thursdays and Sundays, airing on the Quarterlife website the following day – the episodes are all available to other sites like YouTube, Facebook, and Imeem, one week after each episode airs on MySpace.
In addition to the series, Quarterlife.com is also a social networking destination for what they call “artists, thinkers, and doers.” The site states that they are devoted to facilitating the same coming of age as the series – providing resources related to careers, love, health, finances, education, activism. There is no word on whether or not NBC will utilize the social networking aspect of the show.