Comments on: Need Some Help: My Future Trends Presentation on Monday

By: Piers Fawkes

Piers Fawkes — Sun, 11 Nov 2007 19:24:36 +0000

I really appreciate all your feedback guys – even yours George. I’ll try to release the slides on Slideshare or something.

Got to write it now. 2.24pm Sunday…. erm,

By: Liz Aviles

Liz Aviles — Sun, 11 Nov 2007 18:31:13 +0000

As someone who works in an agency, I struggle to balance the “marketing imperative” that supports our industry and keeps many PSFK readers employed with the desire to support companies that are “doing good.” I like the fact that Target donates a portion of its sales to local initiatives, but I hope they will eventually employ a more sustainable approach to their overall business. So, I dig what Target is already doing, but they have an opportunity to do so much more.

By: George Parker

George Parker — Sun, 11 Nov 2007 00:31:40 +0000

Piers…
Oh dear, and I thought it was all about making money rather than saving the world. Yes, we all want to feel we are doing worthy things… But at the end of the day we are persuading people to blow their hard earned dollars on shit. Let’s not get precious here… We are all “AdHos.” Maybe, I had one G&T too many… But, c’mon, all of these fuckers eventually sell out to corporate america for big bucks. Go off and buy a fucking castle in Scotland, then fly off to Darfur in their executive jet, give concerts for “Di.” Then do dope while wearing a sweater with holes in the elbows and feeling very self righteous… Wankers. Pheeww, glad I got that off my chest. Time for the next G&T.
Cheers/George

By: Jordan Herald

Jordan Herald — Sun, 11 Nov 2007 00:00:11 +0000

I like the way ethos water was built – i guess Starbucks did too… JH.

By: Edward Hoffman

Edward Hoffman — Sat, 10 Nov 2007 14:33:21 +0000

in the arena health and wellness, two companies doing good are…

Nutricate – a technology company that created software for restaurants to provide customized nutrition information on receipts, educating consumers about the food they eat to make better decisions (vs. preaching to consumers, who won’t listen anyway)

lululemon – an athletic apparel company, the company has a “manifesto” about living, playing and working in a balanced and healthy manner

By: NEv

NEv — Fri, 09 Nov 2007 22:37:00 +0000

Current TV
TOMS
Body Shop
Frank Water
41Pounds.org

By: Aprille

Aprille — Fri, 09 Nov 2007 20:23:26 +0000

Here’s what comes to mind right away:
Kiva
MasterCard’s GivingTree program
REI and their tres cool new Boulder store
There also may be some interesting tidbits in this discussion of the green-collar industry:http://greenroofs.wordpress.com/2007/11/08/green-collar-workers-crucial-to-growing-industry/

By: chris sanger

chris sanger — Fri, 09 Nov 2007 19:59:43 +0000

Nau is pretty interesting, and NBC’s “going green” week is the most irritating and flagrant load of BS I’ve seen in a while.

By: Scott

Scott — Fri, 09 Nov 2007 18:09:07 +0000

Timberland is talking the talk and walking the walk…

By: Mark Hadfield

Mark Hadfield — Fri, 09 Nov 2007 16:44:25 +0000

Hi Piers,

It depends on how you look at it – whether it be impact on the environment or financially driven?

(It’s never easy with me…)

Some that spring to mind:
Vegetarian Shoes in Brighton? Any small retailer vs big evil corp? Unpackaged? (beunpackaged.com) Marks & Spencer’s Plan A? Nike? Ecover? Radiohead?

As an aside, I’m wondering when the simple act of highlighting an issue wil lsubside and actually making people do something about it will tip?

By: cariocafrankhoo.com

cariocafrankhoo.com — Fri, 09 Nov 2007 16:26:05 +0000

Not sure about whose doing good but an idea for an opening would be to mention Google’s “do no harm” motto and ask if that is enough or whether the bar nneds to be raised.

I’m not sure if your just talking tech or any type of firm but Whole Foods and the idea orf natural products might be an example.

By: josh k

josh k — Fri, 09 Nov 2007 16:15:47 +0000

i like the title… are you going to open w/ mcleod’s blue monster?

doing well by doing good – so many examples come to mind. Patagonia – yes. That would be at the top of my list. TOMS shoes – very charitable-chic. Camper is a great little company – shoes, hotels, and even a concept car. that’s all i’ve got for now.

By: Joey

Joey — Fri, 09 Nov 2007 15:41:47 +0000

Making durable products whose style can travel unscathed through time is one of the most ethical things a company can do. Loomstate, 47 Laboratory (http://www.sakurasystems.com/), and Council (http://www.councildesign.com) make things that get more desirable with use and patina, objects with which the owner will never want to part. I strive to make each of my designs heirloom-ready, and these companies are inspirations.

By: DK

DK — Fri, 09 Nov 2007 15:34:30 +0000

Howies and Current TV for my bit…