Thrasher Funds: Capitalize on Cool

Young and envied? Take it to the bank. That is the idea behind Thrasher Funds, which aims to get young hipsters to invest in what they love best—themselves.

From their site:

The GendeX Mutual Fund offers this demographic the opportunity to leverage their youth, along with a disciplined investment and savings strategy to help use what they already know to engage the stock market. We provide this Next Generation of investors the opportunity to invest in markets near to them, while providing the structure, fundamentals, and diversity currently available in investment products aimed at older generations.

Thrasher created the fund for “any investor who does not feel a connection to the traditional investment establishment.” Still their site feels a little jargon heavy for their demographic. Thank goodness they have Thrasher TV! Not to mention a MySpace page and a sponsored Daily Candy email.

Their proprietary “X&Y 400” essentially throws coin into the fountain of youth. It consists of 400 stocks “intended to represent the companies that have biggest impacts on the Demographic Convergence Thesis.” Basically, big-spending boomers want to be young, and young people have more money to spend. Hence, anything that reflects a “young” lifestyle can mean big profits.

We’re curious where these trend-hunting investors are digging up these cool companies. The same place they found their name?

Via Gothamist