The recyling issue is something very important to me. We make sure that Kite Kids clothes are made in durable, quality fabrics that means the garments can be ‘handed’ down, or re-cycled after the first child has out-grown them. While I commend the large multiples for putting ecological and ethical issues on the map, most of their ‘price engineered’ clothing is only fit for the bin after one seasons wear…how ecological is that??