Long time readers will remember our angst about the waste the Yellow Pages directories make on the sidewalks of New York. Unwanted, the majority of the big books in the city end up as waste. We were so fed up by the situation it prompted us to set up our green site back in 2004 called eco.psfk.com (later folded into the Environmental category). Recently we noticed a new statement by the Yellow Pages people telling folks about the steps it has been taking:
Yellow Pages publishers and suppliers have invested in large capital projects to minimize the industry’s environmental impact. Due to more than a decade of close collaboration between Yellow Pages publishers and paper suppliers, directory components now include soy-based rather than petroleum-based inks and nontoxic dyes that pose no threat to soil or groundwater supplies.
Additionally, publishers use paper containing high levels (40%) of recycled content. The paper industry has purchased and installed expensive equipment to manufacture recycled de-inked pulp. In addition to recycled pulp, directory paper contains fibre primarily derived from “residual chips,” a byproduct of sawmills left after logs are converted to lumber.
About time – but is it enough?
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YP is simply the most brutal form of paper spam imaginable… it’s a noble idea to go green on ink and paper but not printing at all would be much wiser.
Who really uses the paper version anyway? why not give them only to those who really want it?
November 27th, 2007 at 3:29 pm
This is simply the most brutal form of paper spam imaginable… it’s a noble idea to go green on ink and paper but not printing at all would be much wiser.
Who really uses the paper version anyway? why not give them only to those who really want it?
November 27th, 2007 at 5:12 pm