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Men’s Synchronized Swimming Team Demonstrates Why You Should Never Drink and Dive
Men’s Synchronized Swimming Team Demonstrates Why You Should Never Drink and Dive

Don't Drink And Dive urges Swedish men to sober up before going in the water as 70 percent of deaths associated with water involved alcohol consumption

‘Don’t Drink and Dive‘ is a short documentary created as part of a campaign urging Swedish men to wait until they are sober before going for a swim. Jumping into the lake or the ocean for a dip is a tradition for many during the Swedish summer.

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Be Facebook Friends with a Selfie-Obsessed Plant
Be Facebook Friends with a Selfie-Obsessed Plant

The Selfie Plant is a potted plant takes selfies dependent on its mood or surrounding weather and shares them to Facebook

Meet Plantie Plant. It’s a flowering plant. It has 74 friends. It lives in Copenhagen. Oh, and it likes to take selfies and share them on Facebook.

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Phones Might Help Blind New Yorkers Navigate the Subway
Phones Might Help Blind New Yorkers Navigate the Subway

Lantern, a project from Eugene Gao, would use an app and bluetooth beacons to guide the blind from station to station

Navigating New York’s subway system is a challenge—even more so if you’re blind. But a recent project, Lantern, could help blind New Yorkers get around underground with a little more ease.

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ATM Technology Gets Applied to Kenyan Water Access
ATM Technology Gets Applied to Kenyan Water Access

Grundfos' pilot project in Kenya grants easier access to H2O

It comes to no surprise that water is a scarce, precious and too-often polluted resource for people living in many developing nations, and that it is becoming scarcer as environmental and political forces reduce the supply of fresh water worldwide. In Kenya’s Mathare slum, for example, residents must purchase frequently dirty water from vendors who charge exorbitant prices for access. Grundfos, a Danish company, has rolled out a pilot project in Mathare and other Kenyan villages that stands to change the situation for the better.

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Motivate Workouts with 3D-Printed Chocolate
Motivate Workouts with 3D-Printed Chocolate

EdiPulse is gamified fitness that puts a tasty twist on workout rewards

EdiPulse could become a way to reward your next workout. It’s a project that measures and tracks your heart rate and sends the data to a 3D chocolate printer, resulting in exercise-powered treats. The longer you keep the heart rate up, the larger your chocolate reward. Exertion Games Lab wanted to give a one-to-one physical object reward for the invisible data that wearable devices track.

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It is Time to Temper Our Artificial Intelligence Hysteria
It is Time to Temper Our Artificial Intelligence Hysteria

The antipathy we hold for AI isn't as rational as we think

A fascinating thought experiment which consumes the attention of some of our greatest minds and authors alike is the incipient singularity event for Artificial Intelligence (AI). This singularity is defined as the moment humans invent an AI capable of improving on itself, or of building other AI better than it. Theoretically, once that point is reached, the computer will be able to self-improve or replicate at such a rapid pace we’ll but have to blink before it has transcended our own capacity for thought. Thus commences the end of the world.

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Furniture Design Swaps Glue and Screws for “Keys”
Furniture Design Swaps Glue and Screws for “Keys”

Nanyang Technological University's Interlocking furniture looks like an Escher drawing and further simplifies user assembly

Up to now, easily assembled furniture has made use of screws, barrel nuts and glue to allow homeowners without building skills to put together their beds and bookcases without undue stress. This may change, according to a technical paper released by a team at Singapore’s Nanyang Technological University.

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MTV Lets You Choose Your Own Bloody Demise
MTV Lets You Choose Your Own Bloody Demise

MTV promotes horror series with a choose your own adventure video that harnesses metathinking and creativity of the groundbreaking films

MTV’s newest show, Scream, hits the airwaves in only a few days and the promotional spots capture some of the metathinking and creativity of the groundbreaking movie series it takes its name and themes from. An interactive video available online lets the user make choices that determine how many major characters die. The decisions are timed, forcing viewers to react quickly and pushing up heart rates in the same way real fear does.

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Bill Nye and a Swarm of Emojis Take On Climate Change
Bill Nye and a Swarm of Emojis Take On Climate Change

Bill Nye the Science Guy and GE's webisodes series #EmojiScience communicates the wonder of science through emoticons

GE is on a mission to make science more fun. Last December, it launched the Periodic Table of Emojis, and a pop-up lab that featured the likes of Bill Nye and chef Richard Blais running science experiments. Now, GE has extended its partnership with The Science Guy in a series of webisodes called #EmojiScience and an interactive site hosted on tumblr.

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Google Wristband Will Lead to Better Clinical Testing and Drugs
Google Wristband Will Lead to Better Clinical Testing and Drugs

With Google's wearable, doctors will be able to monitor pulse, heart rate, and skin temperature minute-by-minute for improved results

Patients aren’t always the most reliable reporters when it comes to their health, a problem that has long caused problems with clinical studies and drug testing. Google Inc.’s Life Sciences group hopes to offer a solution with a wristband which can offer accurate, real-time data about a patient’s activity and vital signs.

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A Gallery-Inspired Store Sources Tomorrow’s Best Ideas, Today
A Gallery-Inspired Store Sources Tomorrow’s Best Ideas, Today

In partnership with the Lexus Design Awards, STORY has curated a collection that explores future-thinking design elements from corners of the globe

STORY, a retail concept store in Chelsea, recently unveiled its newest theme: Creativity. In a partnership with the Lexus Design Awards, the site is using eight of the content’s finalists as inspiration for a collection that explores future-thinking design elements sourced from across the world.

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TREND REPORT

PSFK Labs Presents
The Future of Connected Life

Live Work Play Better
The New Consumer and Their Journey to Effectiveness, Balance & Personal Growth