Don't Drink And Dive urges Swedish men to sober up before going in the water as 70 percent of deaths associated with water involved alcohol consumption
‘Don’t Drink and Dive‘ is a short documentary created as part of a campaign urging Swedish men to wait until they are sober before going for a swim. Jumping into the lake or the ocean for a dip is a tradition for many during the Swedish summer.
The Selfie Plant is a potted plant takes selfies dependent on its mood or surrounding weather and shares them to Facebook
Meet Plantie Plant. It’s a flowering plant. It has 74 friends. It lives in Copenhagen. Oh, and it likes to take selfies and share them on Facebook.
Lantern, a project from Eugene Gao, would use an app and bluetooth beacons to guide the blind from station to station
Navigating New York’s subway system is a challenge—even more so if you’re blind. But a recent project, Lantern, could help blind New Yorkers get around underground with a little more ease.
Grundfos' pilot project in Kenya grants easier access to H2O
It comes to no surprise that water is a scarce, precious and too-often polluted resource for people living in many developing nations, and that it is becoming scarcer as environmental and political forces reduce the supply of fresh water worldwide. In Kenya’s Mathare slum, for example, residents must purchase frequently dirty water from vendors who charge exorbitant prices for access. Grundfos, a Danish company, has rolled out a pilot project in Mathare and other Kenyan villages that stands to change the situation for the better.
EdiPulse is gamified fitness that puts a tasty twist on workout rewards
EdiPulse could become a way to reward your next workout. It’s a project that measures and tracks your heart rate and sends the data to a 3D chocolate printer, resulting in exercise-powered treats. The longer you keep the heart rate up, the larger your chocolate reward. Exertion Games Lab wanted to give a one-to-one physical object reward for the invisible data that wearable devices track.
The antipathy we hold for AI isn't as rational as we think
A fascinating thought experiment which consumes the attention of some of our greatest minds and authors alike is the incipient singularity event for Artificial Intelligence (AI). This singularity is defined as the moment humans invent an AI capable of improving on itself, or of building other AI better than it. Theoretically, once that point is reached, the computer will be able to self-improve or replicate at such a rapid pace we’ll but have to blink before it has transcended our own capacity for thought. Thus commences the end of the world.
Nanyang Technological University's Interlocking furniture looks like an Escher drawing and further simplifies user assembly
Up to now, easily assembled furniture has made use of screws, barrel nuts and glue to allow homeowners without building skills to put together their beds and bookcases without undue stress. This may change, according to a technical paper released by a team at Singapore’s Nanyang Technological University.
MTV promotes horror series with a choose your own adventure video that harnesses metathinking and creativity of the groundbreaking films
MTV’s newest show, Scream, hits the airwaves in only a few days and the promotional spots capture some of the metathinking and creativity of the groundbreaking movie series it takes its name and themes from. An interactive video available online lets the user make choices that determine how many major characters die. The decisions are timed, forcing viewers to react quickly and pushing up heart rates in the same way real fear does.
Bill Nye the Science Guy and GE's webisodes series #EmojiScience communicates the wonder of science through emoticons
GE is on a mission to make science more fun. Last December, it launched the Periodic Table of Emojis, and a pop-up lab that featured the likes of Bill Nye and chef Richard Blais running science experiments. Now, GE has extended its partnership with The Science Guy in a series of webisodes called #EmojiScience and an interactive site hosted on tumblr.
With Google's wearable, doctors will be able to monitor pulse, heart rate, and skin temperature minute-by-minute for improved results
Patients aren’t always the most reliable reporters when it comes to their health, a problem that has long caused problems with clinical studies and drug testing. Google Inc.’s Life Sciences group hopes to offer a solution with a wristband which can offer accurate, real-time data about a patient’s activity and vital signs.
PSFK speaks to Horace Luke, CEO of an urban energy distribution and management startup, about seeing limitation as inspiration
Innovation is the new currency in today’s Idea Economy. In recognition of the leaders who are disrupting our tech-driven world, the editors at thought leadership site PSFK.com partnered with HP Matter to create the Innovators Index, a roster of digital pioneers making a global impact. This week we’ve featured Horace Luke for his efforts to transform energy management and transportation in the world’s cities.
In partnership with the Lexus Design Awards, STORY has curated a collection that explores future-thinking design elements from corners of the globe
STORY, a retail concept store in Chelsea, recently unveiled its newest theme: Creativity. In a partnership with the Lexus Design Awards, the site is using eight of the content’s finalists as inspiration for a collection that explores future-thinking design elements sourced from across the world.