How Apple, Jawbone, Microsoft and more are defining conventions for the connected life
Over the past few weeks, PSFK has published a number of pieces recapping the trends from our latest Future of Connected Life Report. We have not only painted a picture of the novel stressors afflicting modern consumers, but have also outlined the trends emerging in reaction to these changes. As we researched how brands and individuals are adapting in the connected age, a few companies kept appearing on our radar.
NuDock lamp lets you charge all your devices at once—without cramping your style
Time for bed. You plug in your iPhone so it can charge. Then you read with your iPad or surf the Web on your laptop. Now those need charging, but between the lamp and all your gadgets, your bedside table is overflowing with cords, chargers, and power strips. You’ll have to find other places to charge your stuff—unless your lamp is a NuDock power station lamp from MiTagg.
PSFK writers were invited to the unveiling of Castrol's latest VR-incorporating marketing campaign
Picture an amped-up Ford Mustang with enough tweaks and electronics to make Xzibit jealous. Then put Formula Drift racer Matt Powers in the driver’s seat. So far so good. Now restrict him to drifting around on a very large, very flat circuit, navigating through cones in utmost safety. You’ve lost us, but throw an Oculus Rift on him, show us what he sees, and we’re back in. That’s the premise behind Castrol Edge’s latest experiential promotion, Titanium Strong Virtual Drift.
Pizza Hut Hong Kong allows customers to scan the pizza box for exclusive films
Ad agency Ogilvy & Mather Group HK and their Chief Creative Officer Reed Collins crafted the Blockbuster Box, which you can turn from a pizza delivery device into a small film projector in just a few easy steps.
Motion-capture tech expert surmounts an Oculus Rift drawback that was keeping it from analyzing facial expressions
Facebook recently teased what they have planned for the Oculus Rift, which they acquired from the original developers in March 2014. After a year of silence punctuated with occasional tantalizing hints, we now have a clearer idea of how the social network may go virtual: a facial performance sensing head-mounted display.
A partnership between the EDM star and Google blazes out-of-this-world trails for musicians
Android has teamed up with Skrillex to offer limited-edition phone cases. These cases are supported with companion live wallpaper connected to a specific satellite. This satellite will capture images from above, showing off the world by day. At night, based on your phone’s position, images of the stars and constellations become your wallpaper.
Beautiful Maps Tumblr displays cartographic works of art
Designer Dennys Hess is always looking for for sources of inspiration, and one of his favorites is historic maps. “Designers always want to find new sources, color combinations, layouts or small styling tricks. For many years, I have been storing different maps on my hard drive,” he says of his fascination. “But then one day I had the idea of sharing these with people.” The result is his Tumblr blog, Beautiful Maps, a collection of old, odd, and always striking maps from all over the world.