December 20, 2007
2007 Trend Forecast: How Did We Do? Part 2
And here’s how we did with these?
WILIFE (Wireless Life)
We said:
2007 should see WiFi drive social and leisure change too. Many neighborhoods in the US are now speckled with WiFi hotspots from people8217s own homes. Residents are opting for a wireless router that frees them from a PC tower and home-office desk so that they can use their computer from room to room, house to garden.But WiLife is not just about the freedom to play on the web wherever you want. Wireless internet and Bluetooth drives web-telephony as people can make calls from where they want when they want - and the laptop on the sofa offers an alternative to the TV or music center. WiLife means streaming your entertainment however you want.
What happened:
iPhone & iTouch, Chumby, WiLife, Bedouin Worker
PRIVACY EPIPHANY
What we said:
The general public will have a privacy epiphany as they become aware of their lack of privacy and flow of personal data. Awareness will grow through media discussion but it will also grow as we watch how systems and brands react to us and our behavior.
What happened:
Facebook Privacy Debacle 1, Facebook Privacy Debacle 2 (Beacon).





3 Responses to “2007 Trend Forecast: How Did We Do? Part 2”
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December 21st, 2007 at 6:32 am
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December 21st, 2007 at 2:59 pm
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December 21st, 2007 at 3:32 pm
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