Burger King Has a Whopper Freakout

6 comments

December 13, 2007

The Whopper Freakout is the brilliant new Burger King ad campaign shot as an undercover experiment to show the emotional power of ‘America’s favorite’ burger. The customer outrage is apparently all real!

[via Fallon Planning]

By Amanda Gore (PSFK London)

in Advertising & Branding, Food & Drink

Comments (3)

Dear Rogue Nation,

Please drop the bomb now.

Many thanks.

Floyd Hayes
December 13th, 2007 at 3:11 pm
while interesting in theory, this idea falls incredibly flat in the actual execution. it’s boring.

t
December 13th, 2007 at 7:10 pm
This reminds me of a 2007 doc called “Czech Dream.” Haven’t seen it, but the premise is filmmakers saturated a Czech city with flyers and ads and even built a fake facade to a big box store. But when hundreds showed for the grand opening, would-be customers were obv pissed.

Duhhhh…

Czech Dream Review

akugel
December 15th, 2007 at 11:21 am

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Burger King Has a Whopper Freakout

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